The Strategic Advantage
Career Story & Professional Journey
How an Architectural mindset converts into high-performing paid ads, live data reporting dashboards, and cutting-edge AI workflow automation.
1. Architectural Blueprint Mindset
With 3 years as a trained Architect & Interior Designer (B.Arch from UPH), I treat marketing campaigns as engineered systems—from ad creatives and conversion landers to automated backend CRM workflows.
2. Scaled Media Buying & CPL Control
Managed budgets up to Rp 300M/month. Proven record driving 4-6x ROAS in US E-Commerce and managing 6+ property clusters for PT Alam Sutera Realty Tbk with CPL controlled at Rp50k-100k.
3. Next-Gen AI & n8n Automation
Not just using ChatGPT for copy. I build full custom n8n automation pipelines, OpenRouter AI agents, WhatsApp sales bots, Google Docs knowledge bases, and AI reporting models.
4. Global Experience & Multilingual
Completed an Advanced Chinese Language Program in Ningbo, China while managing Indonesia marketing ops remotely. Multilingual fluency in English, Chinese, and Indonesian.
Career Evolution & Timeline
A track record of growing responsibilities across key industry leaders.
Digital Marketing & AI Automation Lead
Estetiik Interior Design & Build (Remote while in China)
Generated 400-600 raw leads and 100-150 qualified high-ticket prospects per cycle via Meta Ads. Built Google Sheets CRM and designed/tested WhatsApp AI Sales Assistant via n8n & OpenRouter (DeepSeek).
Performance Ads Specialist & Data Analytics
PT Alam Sutera Realty, Tbk.
Managed Meta & Google Ads across 6+ property clusters with Rp50-70M/mo budget. Built automated GA4 + Looker Studio live dashboards for real-time reporting to management and sales teams.
Digital Marketing Corporate Trainer
RevoU (Selected Enterprise Projects)
Delivered corporate upskilling programs for Tier-1 corporate clients. Taught paid ads strategy, budget management, and live campaign simulations over multi-week modules.
Digital Marketing Specialist
Equinox Technology (US Market)
Executed Meta, Google, and Pinterest Ads for 4 US E-Commerce brands with Rp300M/month total budget. Achieved 4-6x ROAS on the primary furniture account.
Architect & Interior Designer
MJ Group Co.
Practiced architectural design for 3 years, mastering space planning, structural modeling, visual design, and systematic technical documentation prior to entering digital growth.